Ridhima KumarCookieless winter Postponed !!How MMM will be your Valyrian steel in the upcoming cookieless winterAug 2, 2022Aug 2, 2022
Ridhima KumarWill the adoption of MMM and MTA increase or decrease given the looming macro economic conditions ?Why adoption of Marketing Mix Modeling (MMM) and Multi-touch Attribution (MTA) will only increase during the economic downturn.May 25, 2022May 25, 2022
Ridhima KumarMarketing Mix Models (MMM) — The go-to solution in a cookie-less worldMarketing Mix Model (MMM) is the answer to marketing effectiveness problem in a cookie-less world.Dec 20, 2021Dec 20, 2021
Ridhima Kumar7 Lessons From Building 20 Markov Chain Attribution Models on Real DatasetsOur learnings from implementing Markov Chain Attribution models on Real DatasetsAug 30, 2021Aug 30, 2021
Ridhima KumarinAnalytics VidhyaThe Lost Art of Decile AnalysisLogistic Regression applied correctlyJun 19, 2021Jun 19, 2021
Ridhima KumarinAryma LabsThe Lost Art of Decile AnalysisLogistic Regression applied correctlyJun 17, 20211Jun 17, 20211
Ridhima KumarDevising better Marketing Campaign Strategy through Dynamic Time WarpingHow we applied Dynamic Time Warping in Marketing.May 4, 20211May 4, 20211
Ridhima KumarinAryma LabsDevising better Marketing Campaign Strategy through Dynamic Time WarpingAn innovative application of Dynamic Time Warping in Marketing.May 3, 2021May 3, 2021
Ridhima KumarinTowards Data ScienceMAD Over MAPE?Or which forecast accuracy metrics to use?Apr 29, 2020Apr 29, 2020
