Ridhima KumarCookieless winter Postponed !!How MMM will be your Valyrian steel in the upcoming cookieless winter2 min read·Aug 2, 2022----
Ridhima KumarWill the adoption of MMM and MTA increase or decrease given the looming macro economic conditions ?Why adoption of Marketing Mix Modeling (MMM) and Multi-touch Attribution (MTA) will only increase during the economic downturn.2 min read·May 25, 2022----
Ridhima KumarMarketing Mix Models (MMM) — The go-to solution in a cookie-less worldMarketing Mix Model (MMM) is the answer to marketing effectiveness problem in a cookie-less world.3 min read·Dec 20, 2021----
Ridhima Kumar7 Lessons From Building 20 Markov Chain Attribution Models on Real DatasetsOur learnings from implementing Markov Chain Attribution models on Real Datasets2 min read·Aug 30, 2021----
Ridhima KumarinAnalytics VidhyaThe Lost Art of Decile AnalysisLogistic Regression applied correctly8 min read·Jun 19, 2021----
Ridhima KumarinAryma LabsThe Lost Art of Decile AnalysisLogistic Regression applied correctly8 min read·Jun 17, 2021--1--1
Ridhima KumarDevising better Marketing Campaign Strategy through Dynamic Time WarpingHow we applied Dynamic Time Warping in Marketing.4 min read·May 4, 2021--1--1
Ridhima KumarinAryma LabsDevising better Marketing Campaign Strategy through Dynamic Time WarpingAn innovative application of Dynamic Time Warping in Marketing.4 min read·May 3, 2021----
Ridhima KumarinTowards Data ScienceMAD Over MAPE?Or which forecast accuracy metrics to use?5 min read·Apr 29, 2020----
