Ridhima Kumar·Aug 2, 2022Cookieless winter Postponed !!How MMM will be your Valyrian steel in the upcoming cookieless winter
Ridhima Kumar·May 25, 2022Will the adoption of MMM and MTA increase or decrease given the looming macro economic conditions ?Why adoption of Marketing Mix Modeling (MMM) and Multi-touch Attribution (MTA) will only increase during the economic downturn.
Ridhima Kumar·Dec 20, 2021Marketing Mix Models (MMM) — The go-to solution in a cookie-less worldMarketing Mix Model (MMM) is the answer to marketing effectiveness problem in a cookie-less world.
Ridhima Kumar·Aug 30, 20217 Lessons From Building 20 Markov Chain Attribution Models on Real DatasetsOur learnings from implementing Markov Chain Attribution models on Real Datasets
InAnalytics VidhyabyRidhima Kumar·Jun 19, 2021The Lost Art of Decile AnalysisLogistic Regression applied correctly
InAryma LabsbyRidhima Kumar·Jun 17, 2021The Lost Art of Decile AnalysisLogistic Regression applied correctlyA response icon2A response icon2
Ridhima Kumar·May 4, 2021Devising better Marketing Campaign Strategy through Dynamic Time WarpingHow we applied Dynamic Time Warping in Marketing.A response icon1A response icon1
InAryma LabsbyRidhima Kumar·May 3, 2021Devising better Marketing Campaign Strategy through Dynamic Time WarpingAn innovative application of Dynamic Time Warping in Marketing.
